Research On Popular Type Literature In The Digital Age

Based on a lot of reading,on the basis of predecessors' research results of type literature,based on the present literature consumer market of the middle of a type of literature,based on in-depth analysis and the integration of consumption culture of the reason for the rise of types of literature and popular literature matrix development present situation,and to type out the feasible Suggestions for sustainable development literature.This article is based on "consumer culture" and "media theory",trying to excavate the cause of the rise of modern mass type literature.Since China's reform and opening up,the economic system reform make the market become the dominant form of economic life in China,the development of economy brings a lot of consumer goods,not only changed the daily life of the masses,and also changed people's values and consumer psychology;At the same time,consumer culture in China have quietly and thrive,the impact of consumer culture to play a role of enlightenment of elite culture increasingly digestion.Consumer culture thrived and the impact of commodity economy makes literature inevitably affected,and the integration of mass consumer culture in the popular literature,because of satisfying mass sensual pleasure,mental relaxation,cater to the aesthetic interest of audience,loved by cultural consumption market,all kinds of popular literary works toward popularization,typed mode development.Army after the new century,as a popular literature volume of network media have greatly promoted the development of popular literature,the diversification of media to meet the diverse literature at all levels of consumer demand and aesthetic taste,the theme of the popular literature of the type gradually formed a fixed typed after increasingly rich expression,these also are the common type of seven literature consumption market,namely the fantasy,romance,history,military,suspense reasoning,game and tried with humanity,through the class.Contemporary popular type of literature under the power of media to flourish,literary production and consumption present dynamic model.Carrier of the media audience from the diversity of reading and reading way changed,namely from print reading into now listen to the combination of reading,reading a book to read the screen and listen.Consumers and literature production namely literary creation subject,literary operators and other related cultural industry and the consumer formed dynamic model and jointly promote the development of contemporary popular type of literature.Although contemporary mass type made remarkable achievements in the development of literature,but we cannot therefore ignore their developing face all the difficulties.To this end,the paper points out the types of literature's futuredevelopment way,hoping to promote the health of contemporary mass type literature,reasonable and orderly development.