Research On New Grammatical Phenomena Related To Word Classes In Advertising Language

The processing of language is very important to advertisements on the aspects of excellence and innovation.The new advertising language can take excellent effects on audience.As to the parts of speech,it is gradually showing some new grammatical phenomena.To some extent,the expression of the special phenomenon is that some other parts of speech are used as the other ones,this special syntax rules showed a strong appeal.Article mainly in nouns,verbs,adjectives and other parts of speech as the research object,and discusses the collocation of its extraordinary phenomenon.In this paper,on the basis of advertising linguistics theory,theory of grammar,vocabulary related theory and the theories of rhetoric to examine some of the more special grammatical phenomena in advertising now.In this paper,we study the key:the advertising language in some special grammar phenomena associated with parts of speech of syntactic,semantic and pragmatic analysis and research.This article mainly uses the comparison method,the combination of description and explanation methods of advertising language in a special new grammatical phenomenon is studied.In television advertising,online advertising,newspapers and magazines.street slogan,as the main source of corpus.established in the research of advertising language corpus,and carries on the classification.This article is divided into five chapters.The first chapter is the introduction part,mainly elaborated in the study of advertising language,in this paper,the research purpose,significance,theory and methods,etc.;The second chapter for the study of the new grammatical phenomena related to the noun;The third chapter for the study of the new grammatical phenomena related to the verb;The fourth chapter for the study of the new grammatical phenomena associated with adjectives;The fifth chapter is some other parts of speech of the new grammatical phenomena analysis;The sixth chapter is to explain the cause of the new grammatical phenomena,and for the standardization of the advertising language;The last part is the conclusion of the article,mainly to a general summary of the conclusions obtained in this paper,and points out the problems and the further research development.The conclusion of this research is that nouns,verbs,adjectives,and other major parts of speech of advertising language temporarily translated to each other in terms of syntactic level according to the needs of context,the phenomenon of the practice,and in the words of different geomagnetic special syntax component;From the semantic level,there are often some semantic advertising language phenomenon of supernormal collocation,unfamiliar effect;From the pragmatic level,the mixing and matching of the parts of speech is easy to deepen the public's impression,so they aways give priority to with simple,rhyming language,often express the feeling of a kind,casual,warm.Compared with the standard language,advertising language expression is more casual,not constrained by grammatical structure,but does not affect the normal people to understand.