Research On The Harmonious Relationship Between Contemporary Outdoor Advertising Design And Urban Space Environment

With the continuous development of the economy of our country, also will accelerate the pace of urban development, people’s outdoor leisure activities becomes more and more popular. In the era of commodity economy, as a promotional merchandise advertising media industry, in China’s development of a duck, unlimited scenery. Among them, the outdoor advertisement with unique advantages of amount of information and propaganda to maximize benefit maximization, become the new darling of the socialist market economy under the marketing. In the big cities, outdoor advertising industry by widespread concern in the community, become the direct embodiment of the modern urban culture soft power. The success of outdoor advertising not only for the city to add color to add vitality, but also become the spokesman for the image of urban culture.At present, around the city in our country, there are a variety of neon lights, light boxes and billboards advertising media. Then these ads no set of rules and frequently overlapping, change the original appearance of the city, affecting the characteristics and order of city space environment. The more important is that many of the illegal advertisements brand, life for the public inconvenience, for the development of outdoor advertising has been overshadowed, affecting the development of city space environment seriously. To develop the outdoor advertising, is the inevitable requirement of China’s socialist market economy under the background. Unfortunately the outdoor advertising and the city space environment lack of coordination, integration of not harmonious. This problem is the bottleneck of China’s outdoor advertising and the city space environment harmonious development, so the establishment of modern outdoor advertising design and the city space environment harmonious relationship is imperative.This paper focuses on the study of four aspects: the first chapter is on the basis of the overview of the outdoor advertising, discusses its content and form, the trend of development. The second chapter is from the outdoor advertising content, visual aspects of carding and analysis between the city space environment is on the suggestions below pave the way the third chapter. Take with layers of advancing, clear contemporary outdoor advertisement design principle of harmonious city space environment based on the position according to the design of outdoor advertising in the city’s central business district and public recreational area, so as to carry out the design and application of effective and comprehensive. The fourth chapter discusses the city ecological environment and other aspects of knowledge and discusses the relationship between the two, a harmonious relationship between the contemporary outdoor advertising design and the city space environment of the proposed strategy.