A Study Of The Designing Of The Space And Shape From Of Urban Outdoor Advertising

With the development of China’s socio-economic prosperity of citylife, the outdoor advertising which is an ancient form of advertisinggradually come to the fore in the highly competitive advertising media. It isbecause of its unique artistic, cultural and technical charm. Modern outdooradvertising has become an important part of the landscape of the urbanenvironment, it is not only standing in the forefront of brand image andimpart information, but it has also become an important window to reflectthe city’s image and style. It shortened the distance between the advertisingand audience, which embodies the human care and spiritual consolation. Atpresent Outdoor advertising in the period of rapid development, but at thesame time it is also faced with many problems to be solved. A lot ofmaterialistic benefits and shoddy outdoor advertising Engulfed anddestroyed the city’s environment. It is resulting in some serious visualpollution, causing the contradiction of the audience. All of that could beProduced a great impact on the future development for the outdooradvertising industry.The Paper is starting from the point of view of art design, includingliterature, comparative analysis of the practice survey. It is establish on thestudies and research methodology. Through a lot of investigation on the basis of existing outdoor advertising design and take the case, it could befound the objective of today’s urban outdoor advertising in China Analysis;Form of outdoor advertising space, and combination of China’s urbandevelopment trends, just be Explore the feasibility of outdoor advertisingspace shape design and optimization of the image of the city.Outdoor advertising space form of this study was designed as thestarting point of the characteristics of space and shape, it is From thecombination of space, shape change, materials, media, sensory, aestheticdesign innovative design concepts form of outdoor advertising space toexplore. It is Learn from foreign advanced design concepts and successfuldesign examples, and made a number of design concepts, which is the localconditions, due to the alternation of movement affordable, interactive blendand unconventional design concepts. These ideas effectively to improve theoverall image of outdoor advertising and prospects of the development ofoutdoor advertising space shape design space. The outdoor advertising canbecome a new landscape to beautify the urban environment, at the sametime it also could creating economic value.