Research On The Participation Behavior Of Fans Of Storytelling In Deyunshe

Relying on the Internet,mobile phone terminals and other ways,the pan-entertainment era provides people with fragmented,fast entertainment mode,colorful pictures,audio-visual effects to meet people's needs,make it addicted to it.China's Tradition of Folk Art Form culture,which has continued all the way to the present day,has been gradually lost in the middle of renovated variety shows,film dramas and short videos.As the development of media technology,especially the mobile internet,has changed the way media content is produced and users' cultural products are consumed.Users' roles are constantly shifting and becoming important players.A group of fans who love China's Tradition of Folk Art Form culture have taken the initiative to make their voices heard and actively participate in them by making use of their media literacy and Internet platform,so that China's Tradition of Folk Art Form culture can be given new life and vitality in the Internet communication environment.This study selects De Yunshe,which is one of the most representative of China's Tradition of Folk Art Form culture in modern communication,as the entry point to explore the characteristics,motivations and influences of fans' participation in new media technology,using the example of Chinese Storytelling.In-depth analysis of the development paths provided by the user's participatory behavior in the intellectual media environment for the survival of the china's Tradition of Folk Art Form culture.Through in-depth interviews and questionnaires,this paper explores the participation of fans who participate in the dissemination of the book through online platforms such as Bilibili and Microblog,and explores their participation in the recording,creation and secondary processing of content related to the De Yun Review.The motivation for De Yun's Chinese Storytelling fans' participation engagement is composed of personalized consumption,identity seeking and altruism.Personalized media consumption is mainly based on niche diversion under long-tail theory.At the identity level,on the one hand,fans complete their self-identity construction by "mirroring" the act of participation;on the other hand,they gain a deeper sense of group identity and community honor through their shared participation activities.At the same time,the altruistic behavior that does not expect return accelerates the speed and effect of network transmission.Itgains greater sense of participation and sense of achievement in the process of sharing content and innovation cooperation.In addition,the act of fan participation has also had an innovative impact on De Yun's Chinese Storytelling fans' reviews at the level of content,form and dissemination.At the content level,the younger and more educated fan class brings a new dimension to the content of the book.At the formal level,a breakthrough was achieved in the integration of performance forms and the autonomy of asynchronous dissemination.At the level of dissemination,the mode of dissemination between the scene and the Internet goes hand in hand,making the art of book criticism with the help of Internet media technology to revitalize.The active participation of fans has completed the transformation from consumption to production,making fans not only consumers of China's Tradition of Folk Art Form culture,but also participants and promoters of it.From the perspective of the fans,this article argues that the participation of the fans,which relies on online media technology,has changed the path of dissemination of China's Tradition of Folk Art Form culture art.Due to the participation and interaction of fans,the book review performance of De Yun Storytelling House has expanded from the original offline scale of dozens of viewers to millions of hits online,and with the increasing attention and influence of fans,the theater commercial performance has been realized in a short period of time,promoting the effective dissemination of De Yun Storytelling House.Open,shared content is unleashed,and a virtual online community of loyal and sticky fans offers the possibility to develop and learn from a diverse renaissance of traditional repertoire.But at the same time,in the coming 5G era,the rise of diverse and high-quality platforms in the knowledge payment environment also brings many challenges and opportunities for fan engagement and the future development of De Yun Storytelling.