New Media Fans In The Perspective Of Art Theory

Nowadays,the Internet media has dominated people' s life.The media technology and users pattern have changed the industrial environment and productive ways in the field of Internet arts.The artistic products have been warmly welcomed by the audience because of its various contents and countless forms.The development of self-media bring people the deepest immersion and frequent interaction.As we can see,the audience has more and more discourse power in cyberspace by the tools of media.The way to produce,communicate and consume the artistic products have been totally changed.In China,more and more Internet literature works have been modified to Internet films and televisions from 2011 to 2015.In a word,the Internet artistic products with high quality has created immeasurable values.Under the research of mass culture,postmodernism,media culture,youth subculture,fans culture has become more prosperous.Fans culture research is deeply inf luenced by arts,communication,social science and economy.All in all,Fans culture has become the hot issue today.This thesis is trying to conclude the innovations and reforms of the Internet art through different aspects of new media fans which are involved by Internet films and televisions.Through the interactive behaviors of the new media fans,the thesis reveals the developing trade of the Internet products under the influence of Internet media.The thesis used the frame of artistic theories to talk about the relationships between the new media fans and artistic identities,new media fans and artistic products,new media fans and artistic operation.In the view of artistic identity,the new media fans as the principal part decide the reputation of the celebrities.Beneath the promotion of artistic medium,the new media fans help to calculate famous stars and famous artistic works.In the perspective of artistic products,the contents communications and second-time innovations are deeply influenced by the characters of new media fans.According to the point of artistic operation,new media fans broaden the way of artistic communication.During the interaction of arts and Internet media,the new media fans have created new standards in the development of arts which promote the prosperity and development of the Internet arts.