Research On The Dynamic Mechanism Of Cultural Creative Tourism Development

With the arrival of the era of knowledge economy,experience economy and creative economy and the creative development of the concept of tourism IP,the demand of tourists has become diversified and personalized.So the tourism whose soul is the culture has turned to be close to creativity,then the concept of cultural creative tourism appeared.At present it consists of tourism creative garden/block,theme parks,exhibition and performing arts and tourism creative goods and other kinds of forms,and it has been an important part of the tourism industry transformation and upgrading.While there has not reach research on it from domestic and foreign scholars,especially on its dynamic mechanism which is relatively weak.Therefore the research on the dynamic mechanism of the development of cultural creative tourism has theoretical and practical significance.Based on the system dynamics theory,the cultural capital theory,experience economic theory,the tourism authenticity theory,the study of tourist culture,the sustainable development of tourism,the study of creativity and any other related fields and perspectives,the paper analyzed the basic theory and overview of the dynamic mechanism of the cultural creative tourism,applied the literature analysis methods and other qualitative methods,and then built the dynamic mechanism model of cultural creative tourism consisting of four power systems of the thrust system,gravity system,support system and mediation system.The basic power factors of the thrust system are the change of the market demand,the integrative economy development and the business compete of innovation ability,which provides the source power for the development of the cultural creative tourism and promote the emerge and development of the tourism supply.The basic power factors of the gravity system are the integration of tourism resource and the innovation of tourism products,which provides attract source of touristsfor the development of the cultural creative tourism.The basic power factors of the mediation system are the tourism marketing,creative talents and the innovation of the technology of information and network,which is the link of tourism supply and demand.The basic power factors of the support system are the creative atmosphere,the creative capital input,the support of policy and the ensure of service infrastructure,which provides support for the development of the cultural creative tourism.They are mutually to contact interaction.Secondly,the paper constructed the evaluation system of the cultural creative tourism dynamic mechanism by Delphi methods and analytic hierarchy process(AHP),and then determined the weights of dynamic factors of cultural creative tourism.On this basis,the paper optimized the dynamic mechanism model from the four aspects of the cultural creative tourism thrust system,gravity system,support system and mediation system.Finally,based on the analysis of the the status quo of Old Town of Lijiang cultural creative tourism and the dynamic system,aiming at the problems of Old Town of Lijiang cultural creative tourism development,the paper puts forward the corresponding countermeasures from the four aspects of the thrust system,gravity system,support system and mediation system,so that it can make Old Town of Lijiang cultural creative tourism's dynamic mechanism optimized and improved.The paper can not only provide a new way and thinking for the tourism transformation and upgrading,but also can promote the creative development of tourism resources and encourage the tourism enterprises and relative departments to design competitive tourism products,so as to improve the quality of the tourism supply,and then constantly promote the process of the China tourism reform of supply side.