Study On The Dynamic Mechanism Of Tourism Development In Jing De Zhen Ceramic Culture And Creative Industry Cluster Area

With the advent of knowledge economy and experience economy,cultural and creative industries have stepped onto the historical stage by means of knowledge innovation and technological innovation.Competition among enterprises has also risen from the previous price competition,resource competition to the competition of knowledge competition and innovation ability.The continuous development of cultural and creative industries has formed a certain agglomeration effect.The emergence of agglomeration areas has become a cultural and creative industry agglomeration.Gathering development brings new vitality.The development of tourism in agglomeration areas provides new development ideas for the construction of agglomeration areas.To integrate tourism into the new model of cultural and creative industries,we must understand the dynamic mechanism of its development in order to distinguish it from traditional tourism.Ceramic culture is an important attribute that distinguishes Jingdezhen from other cities.The construction of agglomeration areas and tourism development are the key steps for the development of Jingdezhen.Firstly,through the analysis of basic theory,starting from innovation theory,system theory,experiential economy theory and sustainable development theory,this paper constructs and analyses the demand system,gravity system,support system and intermediary system of tourism development in Jingdezhen Ceramic Cultural Creative Industry Cluster as the main driving mechanism.Secondly,according to the current situation of Jingdezhen,using the analytic hierarchy process,this paper designs the evaluation index system of the dynamic mechanism of tourism development in Jingdezhen Ceramic Cultural and Creative Industry Cluster,determines the weight of the system dynamic factors,identifies the important factors,and demonstrates the above dynamic mechanism.On the basis of studying its dynamic mechanism,the evaluation results are analyzed.Finally,on the basis of empirical analysis,the paper puts forward Optimization Countermeasures for each system of dynamic mechanism,which has certain enlightenment for the tourism development of Jingdezhen other similar ceramic cultural and creative industry agglomeration areas。 It reveals and analyses the dynamic mechanism of Jingdezhen ceramic cultural and creative industry agglomeration areas from the theoretical and practical perspectives,and promotes the construction of Jingdezhen agglomeration areas and the development of tourism industry.