The Application Of Information Visualization In Shopping Center Guide Design

Nowadays,people's shopping behavior is developing to the diversity and intensity,which is no longer a single purchase of goods behavior.Entertainment,leisure,catering and other acts become an important part in people's shopping activities.In order to meet the needs of consumers,the modern shopping centers also form a set of intensive models,and become the commercial building complex which includes shopping,dining,leisure,and entertainment.In this intensive construction,people often bewilder themselves because of large construction area,complicated structure,and numerous brands,which require designers to use the guiding design to solve this problem.Through the present researches,analysis,and inquiries of shopping centers'guiding design,we find there are many problems in the design of guide,and some guiding designs in shopping center become "chicken ribs".With the development of information technology,people are access to a huge amount of information through various media every day.How to make the audience understand information,and receive this information is becoming a kind of problem for designers.Fast and precise access to information in the shopping center that needs the guiding design is the main purpose of my paper.In the era of information explosion,how to apply information visualization theory to the design of guide is the key point.This paper will use literature analysis,questionnaire survey,field research method,theory with the actual method and other methods to make study.The main guide of text,graphics,and color in shopping centers will be studied.The special psychological factors from consumers and businesses to the guiding design will also be analyzed to explore the application of information visualization in the shopping center design,thus to put forward the general principles of the design guide criteria in shopping center.