Research On The Marketing Model Of Contemporary Art E-commerce Website

Bill gates said that when it comes to commerce,it will be e-commerce or nothing in 21 st century.With computer be used in a broader way till 1990's,people started to enter digital age which was never be showed before.Internet which was the production of the computer made the network communications technology developed rapidly.Online economy as a brand new marketing pattern impacts traditional retail business and emerging industry.E-commerce can be subversive.Traditional industry cannot adapt to the pace of The Times and goes to bankrupt or out of mainstream market.Finding opportunity to blend in network economy will be company's best solution to survive and develop.In arts market,the transaction of artwork can be made more online instead of the traditional face to face transaction.Nowadays the combination of artwork transaction and e-commerce is now becoming the main points of the growth of the two areas,art e-commerce also becoming the main topic of home and abroad art theory field and economy theory field.Our essay starts from theoretical basis and development tendency of e-commerce with the typical marketing cases of home and abroad art e-commerce.Building wisdom art e-commerce to optimize existing e-commerce pattern which can reach the goal of practice and exploration of China e-commerce arts market.