| The purpose of this thesis is to outline a business model of how the next iteration of the arts journalist might conduct herself within the next two to five years, considering in particular the changes occurring in the digital landscape. There is an inherent advocacy component of arts journalism; therefore, the business model for a future form of arts journalism must encompass a semblance of advertising in order to better advocate for the arts and its existence. Additionally, this thesis suggests that the new arts journalist entity should evolve to also include public relations and marketing attributes, in order to work more successfully within Web 3.0. The aim of this business model is to benefit the arts and artists in general, arts organizations, arts education, audiences, and those who write about the arts. |
