| The most basic function of type is reading information.But with the development of people's design idea and breakthrough of expression,type gradually embarked on the main stage of design,playing with graphics,pictures,images of the same role in many cases.It is now more than just those who hide in the books page,something like neat row of regular paragraphs,and gradually become a kind of emotional support.Through the design and application of the type to convey emotion and mood,the text also immediately be created a vivid different "personality" to convey the auxiliary information.I choose the concept of ‘text character' is willing to explore the expression and emotional level of the typography design,the type is by what means and media play different roles to different plot.The type character is an interesting concept of typography,because of the uncertainty and creativity,it will add more flavor and color to the expression of information,and the study of character will also add a bright color to the field of graphic design.Everyone has character,so do the type.From the type of the strokes,thickness and length,radius of cadence,to ink smudge,spell paste group,electronic technology,type is changing its appearance through different methods,and then adapt to different situations and needs.Whether the font itself,or the new form that designer giving it,they also affect the atmosphere of the type.Therefore,I will discuss from the basis of the font,font conversion and combination,creating type,the text of the typical application case,to analysis of the character expression and emotional expression of type.In the design practice cases,grasp the clues of character,and let the people feel the emotion and temperament of the products through the type at the beginning,this is where the significance of typography design.So the research of type character,emotional and functional development,is a ground-breaking and interest topic,and also have some reference and thinking to the design practice. |
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