The Application Of New Media Devices In The Luxury Brand Display Space

In today's digital age,images,sound,and text are experiencing the flow of the outside world,data and information in a mixed form to penetrate the various forms of communication,new media devices involved in the construction of the display space is represented by such a design trend.This paper attempts to explore how designers can make better use of new media devices to enhance the communication of luxury brand information and deepen the recognition of brand emotion in the context of experiential consumption.This paper uses the knowledge of communication,consumer psychology and other related knowledge as the support of the research theory,summarizes the internal logic relationship between the new media installation,display space and luxury brands,and analyzes the influence of mutual intervention,combined with practical application case study and analysis How different brands use new media devices to effectively communicate brand information.