Video Design Research From Media Branding Operations

With the innovation and application of the Internet and mobile terminal technology,a new media form——Video We Media,appears in front of people.Today,in our modern mobile Internet social life,from the Video We Media to provide us with a variety of messages,to meet our various spiritual needs and associated material needs.Since the media has become an indispensable part of the modern way of life.Undoubtedly,Video We Media content production have more effective meansunlike many of the current visual garbage,So the content of its production methods,rules,is the focus of this paper.Secondly this paper is based on the theory of brand oriented,The rise of the media itself from the operation of the media to brand building..The relevant methods of brand strategy are injected into the various aspects of video content production.At the same time,combined with the project of "half" video we media,take an experiment and Research on the theoretical system and method model of video we media content production..