Participatory Cultural Space Construction Based On Music APP

With the development of new media technology, the media environment presents the charac-teristics of moving, fragmentation and complication, which causes the changes of communication model from the traditional one-sided way to the reticular multi-direction way. Media users have much more possibility of participation. The roles of users have switched from the original passive media viewer into the active media producer, communicator and consumer through self-empower-ment. Nowadays, media companies are increasingly aware of the vitality and value of user partici-pation. Some forward-looking media companies choose to be a rule maker behind the scene, and a"user" in front of the scene. They become playing the role of the new gatekeeper with complex identities and friendly attitude. Media users and media companies become a pair of interactive par-ticipants. They create the new type of participatory culture through cooperation and conflict.As NetEase cloud music playing the role of a space carrier, in which the meaning of participa-tory culture gets a new interpretation. Under the control of NetEase cloud music, users with common interest and value get together to produce, consume and make dynamic link for a participatory music ecosphere. This music ecosystem is the NetEase cloud music participatory cultural space that de-fined in this paper.This paper pays attention to these three elements: people, content and interaction. The second chapter focuses on the roles in this participatory space, analyzes the transformation and feature of the role of the company and users. This chapter points out that they construct, deconstruct and re-construct the participatory cultural space together, and bring the participatory culture space plenty new vitality. The third chapter focuses on the text in this participatory space, and specifically study the types of text, production techniques and content tendencies by both qualitative and quantitative methods. The fourth chapter focuses on the interaction in this participatory space spying on the cultural practice, dynamic link, cooperation and conflict in the process of space construction. Finally,based on the deep analysis of the problems of NetEase cloud music, the paper points out that par-ticipatory culture is a relative concept. Probably, universal participation will be a beautiful utopia for a long period of time. However, it is undeniable that NetEase cloud music show the new picture of construction of participatory cultural space. The trend of participatory culture is irreversible.Therefore, this paper finally focuses on the education of new media literacy. It is believed that only strengthening the study of social skills can we create and develop in the increasingly rich participa-tory cultural space.