The Aesthetic Characteristics Of The Picture Book And Its Popular Communication Research

In the course of historical change and country circulation, picture books have gradually evolved into a new image literary style which should be called "picture novel".From the perspective of formal aesthetics, the picture novel itself presents a dynamic process of aesthetic features from the inside to outside. In the present context of visual turn, the picture novel has a unique "meaning form" because of its pictorial symbiosis and "attraction" of the decorative design in the artistic creation stage, with a variety of reading possibilities; Coding and decoding, the visual way of "seeing" has been awakened, and the subject of the audience has more initiative in choosing the reading mode of "seeing". The communication environment of the "new age of images" fosters the habit of "reading pictures" of people, and the "kitsch" behavior of consumption.People is more likely to devote its own initiative to "explain" the picture novel in the sense of "meaning form". The aesthetic characteristics of the picture novel so to show a different shades of dynamic multi-dimensional aesthetic effect. The spread of picture books has been popularized and popularized in the multi-modal summoning and the dynamic interpretation of people's "reading".