Research On The Leading Ability Of Socialist Mainstream Culture Under The Conditions Of Network

Succeeding broadcast and television,"the Forth Media",also known as the Internet,has become a new carrier of cultural transmission and development,the new platform to express public opinion,the new propaganda vehicle of socialist culture.The Fourth Media has penetrated into the modern social life,casting profound impacts on people's cognitive style,ideology and cultural life.At the same time,many new forms of culture keep deriving with the development of the Internet.As the Reform and Opening up deepen,these new forms,on one hand,experience collision and fusion with China's traditional culture and social trends,and on the other hand,exchange with the world's culture and constantly expand facing the globalization wave.These social trends,popular culture and Internet culture together to construct a complex and multi-cultural environment in China.The coexistence meets multiple levels of people's cultural needs but also has its potential problems.Therefore,coming to a head before entering the socialist modernization and comprehensive well-off society,it's especially important to let socialist mainstream culture lead the social customs,educate the people,serve the community and promote the development in this particular networking condition.Based on the Internet development in China and the Socialist mainstream culture leading state,this article analyzes pros and cons of the mainstreams culture's leading situation on the Internet,opportunities and challenges,dialyzes the difficulties,deficiencies and their causes of culture leading,based on which exploring countermeasures to comprehensively improve the mainstream culture's leading ability under the networking conditions.The basic content includes three aspects:First,exploration of culture leading thoughts from classical Marxist writer and communists,deep illustration of concepts like connotation and features of China's Socialist mainstream culture,analysis of relationships between networking and culture leading under developments of Internet,interpretation on theoretical significance and realistic influence of the theory.All of the above provide theoretical support and referential research method;Second,summary of the current mainstream culture'leading state and ability under the networking condition,analysis the deficiencies and their causes in the leading process,they provide real bases and references for feasible tactics;Third,on the basis of the leading situation and the analysis of specific reasons,we put forward countermeasures to improve the mainstream culture's leading ability,targeting problems and specifically pulling up leading ability of the mainstream culture.The major innovation of this paper is to break the previous research pattern studying the impact of the Internet culture from "social culture" or "ideology",keeping pace with times to focus on the impact network casting on to the leading ability of the socialist mainstream culture which is a whole new phenomenon.The paper makes interdisciplinary analysis on mass communication science and network information technology,attempts to construct a new route to resist western cultural invasion and penetration by view of ideology,and tries to provide more feasible measures to strengthen the mainstream culture's cohesion and leading ability under network conditions.Given the development of the network in China,from macro to micro,theory to technology,domestic to foreign,the paper plumbs the path in an omni-directional,stereometric formula way.