The Study Of The Role Of Music And Art Activities In Corporate Culture

With the arrival of global economic integration process to speed up of knowledge economy and information age,enterprises all over the world economic environment produces changes,is facing unprecedented challenges."cultural victory" theory in the enterprise competition plays an incomparable role,a successful enterprise culture can achievement of a business.The fate of an enterprise and the enterprise culture are closely related,outdated corporate culture of an enterprise development is hindered,and the glory of successful enterprise culture is bound to the success of an enterprise.Under the trend of the modern economy,with the success of the enterprise culture is the progress and development of each enterprise must have the concept and enterprise culture in the market competition also play a irreplaceable role.The concrete manifestation of corporate culture is reflected more in the enterprise to carry out staff of cultural and artistic activities,and forms of cultural and artistic activities,the most prominent music,culture and art activities.So,the use of cultural to advocate for and promote staff to carry out cultural and artistic activities,let the music culture and art activities to become the enterprise development promoter,has become an important task of the enterprises in the prosperity of cultural industries of the market environment.In this paper,three aspects are described:First of all,from the definition of corporate culture,content,form,content and characteristics of corporate culture,and combined with the case to demonstrate the enterprise culture in the development of enterprises play a huge role in boosting.Secondly,as one of the forms of corporate culture,cultural and artistic activities,we must close to life,and strive to achieve leadership,employee recognition,customer participation,mass communication.So,in order to allow enterprises to in the formation of a comprehensive and detailed cultural and artistic activities system at the same time,also has a series can be the real landing approach and the actual operation of the tool.Then,through the comparison analysis of the survey data,as an important part of enterprise culture and art activities and the main manifestations--music cultural and artistic activities,it on corporate culture construction and even to promote the sustainable development of the enterprise and strengthen enterprise core competitive force and so on,it is of great significance.At the same time,employees on cultural and artistic activities in music recognition rate and demand is very high.However,in the enterprise culture construction process of Music Arts and cultural activities,attention and in33novation is not enough.Finally,problems according to the investigation and analysis found that,through the reading of a large number of documents,this paper in corporate music cultural and artistic activities to highlight the innovation,paying attention to the principles of mass,from keeping up the pace of economic development,focusing employees life practice and strengthen the application of network resources and the establishment of enterprise team of artistic creation,and music art college cooperation,to develop corporate culture letter of intent for strategic cooperation and business culture and art festival etc.give several countermeasures and suggestions.With the increasing spiritual needs of cultural industry,people now give priority to the art troupe.Due to the impact of social development,art industry shows its own charming characteristics in an unique way on the stage of New Era.Contemporary social industrial profits mainly come from independent innovation and high-end technology,and cultural and artistic activities are independent innovation and high technology content of the field,but also an essential ingredient in the construction of enterprise culture.To realize the great rejuvenation of China needs the thriving of Chinese culture,and it must attach great important role of art and art workers.Thus,by the form of survey and interview,we access to the discussion and analyze the development of art activities and its status of performing role on promoting cultural blooming,as well as the power in making progress on putting forward society and enterprises.