Research On The Differences Between Chinese And Western Business Etiquette Behaviors

With the advent of the era of global economic integration,people in all countries are increasingly having business contacts.In many business activities,although people in different countries can communicate in the same language,due to the lack of necessary cross-cultural communication knowledge and knowledge of business etiquette,some business activities cannot be conducted smoothly.Among these,there are great differences in the use of Chinese and Western cultural contexts.According to the American anthropologist Hall's idea,the context can be divided into high context and low context.Both of these contexts exist in all cultures.Culture and context have close relationship.This paper is written based on Hall's high and low contextual cultural theory.The author points out the causes of the formation of high and low contextual cultures and the influencing factors of the differences between Chinese and Western business etiquette behaviors,and makes a detailed analysis of the differences in the communication patterns between high and low contextual cultures,and proposes strategies for dealing with business etiquette exchanges.