Although traditional paper-media reading is easy to read and satisfies the demand of in-depth reading,digital reading has the advantage on reading breadth and cost.Digital technology can greatly accelerate the popularization of reading and reduce the reading gap between the rich and the poor.Therefore,digital reading has become an important boost to nationwide reading.This study explores the switching behavior from paper-media to digital reading media with the method of structured interview from the perspective of the value proposition.The process of art interactive will not be confined by the time,the space and the role no more,meanwhile cross-cultural can be showed as the greatest quantity or degree,after the Artistic creation based on the digital Means in internet. |