Xi'an M Art Institute Network Marketing Strategy Improvement Research

In recent years,with the development of the national economy,culture and art institutions are gradually stood on the stage of history.Private art galleries,art space agency as a non-State-run cultural institutions also play an increasingly be aware of social roles.Assumed delivered fresh cultures,leading the movement in art,continuous expansion of the art market,the important task of narrowing the distance with the public.With the great popularity of the network,changes in people’s consumption habits,marketing strategy of private arts institutions are also slowly began to shift from traditional exhibit marketing network marketing.In this context,this article XI ’ an,a local private gallery m art institutions as research objects.With network marketing strategy of private arts institutions as the main research direction.In an analysis of local arts organizations,including art galleries,galleries,art spaces,among others,on the basis of internal and external factors and marketing strategies of introducing Internet marketing "4P" to "4V" and "AISAS" theory proposed set of m-arts institutions operating modes and network marketing strategy meet the needs of viewers and consumers.In theory,than the traditional exhibition marketing strategies and the advantages and disadvantages of Internet marketing strategy,analysis of network marketing to private arts institutions in practice.Use case analysis,SWOT analysis of internal and external factors on m art institutions operating status and problems in marketing strategy,combined with consumer demand and market conditions in XI’an,network marketing improvement plans.From the situation analysis to determine marketing objectives to formulate specific and feasible strategy of network marketing.Loyal supporters and spectators for the private art institutions,greatly enhance the visibility of arts institutions,new marketing channels,guiding new art ideas and stimulate consumption,private arts institutions in marketing management from the network with real blood.M Art Institute of sustainable development and private art institutions in network marketing in theory has a certain significance.