Research On The Sentiment Marketing Strategy Of Domestic Films In The New Media Environment

At this stage,people's feelings have evolved from an inherent and universal emotion to an important business opportunity for market consumption,as is the case in the field of film.In recent years,there have been more and more examples of domestic film marketing,And with the help of the new media platform has produced remarkable effect,this article takes this as the research object,through the existing literature material,the data case and the related theory knowledge,carries on the thorough academic research to the domestic movie sentiment marketing strategy.It reveals the importance of the marketing strategy,the problems in the application process and the corresponding suggestions for improvement,which fills the gap in the practical research of emotional marketing.The author thinks that with the network technology With the development of the new media and the improvement of the spiritual and cultural needs of the masses,emotional marketing will play an important role in the opportunities and conditions provided by the new media.This thesis is divided into five main chapters.The first chapter mainly introduces and combs the audience's emotional needs of domestic films;the second to fourth chapters deeply analyze the application mode of emotional marketing strategy,that is,hungry emotional marketing model.In the last chapter,the problems of the strategy in the process of domestic film marketing and the corresponding suggestions for improvement are discussed.