Research On The Countermeasures For The Development Of Shanghai's Pension Real Estate

Due to the family planning policy, socioeconomic development and transformation and more women participating in the labor market, the family size of China is much smaller than before. As a result, the traditional family support system for the elderly is quickly weakening. In response to the growing need for elderly care, China has promulgated a series of policies aimed at promoting the Social Support System for the Elderly(hereinafter referred to as SSSE) and encourage independent sectors to provide facilities-based care services for the elderly. Under this context, a new kind of real estate type, namely, Elderly Housing with care(hereinafter referred to as EHC) appears on the housing market. Now, the emerging industry is attracting various sources of investments.The practical experience of developed countries shows that the EHC can become an effective tool of SSSE. But in China, what extent the EHC can carry elderly care service is still unknown, there is also few success case in the market. Because of tabbed on “Real Estate”, the majority of the public and even government hold the traditional view on EHC, so, the public opinion environment and policy environment faced by EHC is greatly uncertainty. In the existing literatures, most researchers focus on the business topics such as operation model, investment model and financing mode. However, there is little research about theoretical investigation and policy analysis. As an emerging industry, it's absolutely necessary to explore the business model of EHC. But, if we ignore the theoretical foundation issues, it will inevitably unable to cope with and solve the troubles and social misunderstandings encountered by EHC, it is obviously not conducive to the sustainable development of EHC.Based on the above, this paper attempts to take the perspective from public policy, investigates on the fundamental issues related to the EHC development in China. Compared with the existing literatures, the main works and the primary contributions of this paper contain the following points:Firstly, taking USA, Japan and UK as the study cases, I introduce the international experiences of the development of EHC. Secondly, I put forward a primary theoretical interpretation to the nature of EHC. Thirdly, I design a policy framework for ECH in China. In discussing the policy issues related to EHC in China, the usual idea is selecting some specific policies to analyze.