Research On Police Crisis Public Relations In The New Media Environment Of Shandong Province

In recent years,Chinese society has developed comprehensively and rapidly,long-term accumulation of contradictions are erupting,at the same time,various new media forms internet-based information sharing platform are constantly appearing,people get information by them,free to express their views,Public opinions arise one after another.Enforcement activities of the police are often at the confluence of various social contradictions.More and more crisis events are encountered in the process of law enforcement.Some of these incidents will be rapidly amplified through the network and become a crisis affecting the whole society,which will lead to new problems and contradictions.The theoretical research of police crisis public relations in China is still in the relatively elementary stage,which can not meet the needs of current crisis public relations practice.The police's handling of public opinion in the new media environment is too simple and crude,yet has not formed the effective public relations mechanism.The public relations work strategy is insufficient,the effect is not good.Based on the research results of many scholars home and abroad,this article expounds and defines the basic concepts,such as new media,Crisis PR,police public relations crisis,and so on.Combined with specific case analysis,it recaps how the police crisis under the new media environment appears,combined with the successful case of crisis public relations in Shandong,put forward to strengthen and improve the police public relations crisis in Shandong specific measures and direction.Due to historical reasons,the relationship between the police and the police has become tense in recent years.The police authority has obviously declined,and the concept,system and countermeasure of police crisis public relations are not perfect.In the era of new media,the vast majority of police crisis originated from the spread of new media.The negative information of police involvement is generally spread and amplified rapidly through new media channels such as microblogging and micro-news in a short time,thus stimulating public emotions.Improper or even lead to major emergencies.Although the development of new media has greatly increased the frequency and severity of police crises,new media is not the root cause of police crisis.Prior to the popularization of new media,the root causes of the police crisis had existed independently,such as inadequate police force,poor quality of some police officers and frequent administrative interference in law enforcement activities.On the other hand,some policymakers and law enforcers are obsolete and remain in the era of public opinion,which can be quarantined only by the publication of a case briefing.Even when the police crisis public relations are deliberately concealing the facts,one-sided emphasis on self-Further deterioration.Under the new media environment,the public relations of police crisis in Shandong Province should overcome the simple and brutal way in the past,press the way of potential pressure,set up the concept of prevention first and bidirectional symmetry,boldly take new media power and dare to take responsibility.At the same time a crisis prevention and early warning mechanism must be established.The establishment of crisis public relations professional departments,the establishment of specialized crisis public relations team,the development of crisis public relations plan,crisis public relations training.Police agencies should also be good at using multimedia channels to strengthen external publicity and communication,real-time notification and the public is closely related to the police activities,and actively open up online service platform,consciously accept social supervision.The most fundamental is the improvement of the overall quality of the police,to establish a dignified and humane police team image,adhere to strict police,according to the police,law enforcement standardization,down-to-earth to eliminate the police crisis of soil.This is the basis of the Police Crisis Public Relations.