Research On The Development Strategy Of Prefecture-level Party Newspapers

Municipal party newspaper is the largest,and the most widely distributed media in China,in quite a long period of time plays an irreplaceable role.In recent years,the development of prefecture level city party encountered serious difficulties.With the increasingly fierce competition in the industry,the competition between newspapers began to enter the white hot stage.In this environment,the municipal Party newspaper through continuous innovation,full of new vitality,is one of the municipal Party needs to face the challenges.This paper attempts to analyze the main performance,the newspaper development dilemma of the environment,and then explore the effective way to solve the problem of the plight of the development of newspaper.This paper aims to help the party workers recognize and solve the dilemma of the development of newspaper.Only develop effective strategies and methods,in order to make the city party innovation,advancing with the times,so that the party in the new period will not lag behind other media.