Research Of Marxist Party Newspapers Communication Under The New Media Environments

Marxism is the Party newspaper spread the use of media to promote an important carrierof Marxism is the ideological weapon to solve the specific problems of China’s current. Newmedia is the dissemination of information generated based on digital technology, its essence isthe value of information systems and knowledge-based IT technology and formation. Thedevelopment of mobile Internet technology and new media’s emergence, the Chinese mediahas changed the ecological environment, but also the reconstruction of the informationdissemination and acceptable manner. Party newspaper spread a dual mission ideologicalpropaganda and media career development, adaptive change and adjustment in the newcommunication ecology in order to better fulfill its mission under has become an importantresearch topic.This paper constructs the new media environment party newspaper spread"news-dimensional triangular relations theory," from the party newspaper and the public, theparty newspaper and real life, the party newspaper with political parties, the party newspaperrelations with other countries, and analyze the development of the new media environment,the party newspaper spread system innovation; in expanding on the traditional "information--News Media News" and "News tricyclic theory ’mode of transmission, creatively putforward the" Information-opinion-News "and" new tricyclic News theory’ mode oftransmission, and pointed out that the injection and give the mainstream news media ideologyto guide public opinion, should be the goal of the new format development environment partynewspaper spread system. Therefore, in order to better guide public opinion play a partynewspaper dissemination system function, structure and function of the party newspaperdissemination system needs restructuring and optimization:First, to achieve the structural change from leader to promote information sharing thosesubjects. In the process of structural transformation, to consolidate the party newspaper spreadsystem of organizational factors, management factors, infrastructure, institutional andenvironmental factors, factors that constitute value, and to constantly improve the internalparty newspaper mutual administrative and technical management structure, process andrunning the party newspaper external environment interactive interactive structure formationin order to achieve the purpose of the integration order, both inside the organization andmanagement of the party newspaper and institutional set up base running order for the partynewspaper providing integration, including through the construction and operation of theparty newspaper spread out a large and stable social order. Ultimately passed compatibility with mainstream social values harmony, order and society as a whole system, subsystemorder.The second is to achieve dominance in the overall function of the development path ofcomprehensive intervention metastasis. Evolution in function, to achieve the desired statusand results (including the main goal and objective party newspaper spread target) disseminategood objective evaluation of the party newspaper, to run for the party newspaper actuallyproduced results and status (refer to the party newspaper dissemination system in internal andexternal environment social function can play the role of) the state assessments, thuspromoting social progress, both in order to promote social progress basis (refer to themaintenance and construction of the existing social order, and to provide protection for theoverall social progress), but also to promote the foundation of the order innovation andimprovement to create the basis for a more harmonious social order status and status ofscience forward. And ultimately create an integrated political, economic and culturaloperation mechanism of public functions, dynamic progress and social system as a wholesubsystem steadily forward.Third, based on the pattern gradually formed the "information-public opinion-News"ternary interaction and two-way feedback mode of transmission. The first is the alternativeinformation dissemination of information of public opinion, in the "new tricyclic newstheory" mode, not just information dissemination, public opinion is more symbolic, carryingthe dual elements of information and value, given the information to value judgments andsocial evaluation function; followed by bi-directional feedback to replace a one-waycommunication, in the "new tricyclic news theory" mode, press pass out information will beactivated or turned into some kind of public opinion, the purpose of this opinion is both aparty newspaper spread, but also the party newspaper spread feedback mechanism, after theadoption of the interaction and competition with other words to form the information field,and then spread the system reacts to the party newspaper, the dominant and controlling publicopinion for the party newspaper provides a solid foundation; finally diversified and interactivealternative to static output. In the "new ring" mode, the information is not fragmented, staticand stable, but the chain type, the dynamic and changing interactions occur betweeninformation and interaction can occur between the information and the environment, formedbetween the information and the audience will be competition, so as to construct a complex,diverse, dynamic information competition.In addition, in order to adapt to the new media development trend, and the partynewspaper "New tricyclic News theory ’mode of transmission carried out, the party newspaper dissemination system needs to consolidate the party newspaper all mediamainstream development model to new media technologies spread ecological reconstructionof the party newspaper environment, and gradually establish consumer sovereignty and unityof the spread pattern of producer sovereignty, gradual integration into the international finaland adapt the "global village."...