The Current Situation Of Xi'an Marathon And Its Research On Urban Development

With the rapid development of city marathon in recent years, China’s large and small cities to realize the profound influence of the marathon to the city each link and promotion opportunities and related fields.Marathon in its many areas to cities in a city with unprecedented development, such as the city’s economy, culture, infrastructure construction, industry and so on, it can be said to be a national and international popular movement, also can saying is a sport, city culture, a blend of economic industry development.The development of xi’an marathon from the international marathon, the subsequent QuJiang marathon, now have held more than dozens of times, the development of each is perfect for the last time.Xi’an is held a marathon at the same time also led to the development of local economy, also to promote the constant improvement of local infrastructure, promoting the communication between different culture, and rendering.But in recent years with the development of Beijing、 Shanghai、Guangdonginternational marathon on the comparison of several cities marathon development view, has highlighted the bottleneck in the development of Xi ’an marathon and its shortcomings. So, how to rely on Xi’anown resources and better development of Xi’an marathon, better effect and the influence of the city marathon to the limit, in order to better driving the spread of Xi’an city cultural effects and better promote the development of regional economy industry is now needs to solve the problem.This article through the literature material law, questionnaire investigation, expert interview method, mathematical statistics and other research methods, through the investigation and analysis to the present situation of the development of Xi’an marathon, and combined with Xi’an existing resources, from the factors influencing the horse city, City marathon culture、urban environment and infrastructure construction, the state and related policy and the development of urban economy, through the perspective of innovation found the problem and put forward related Suggestions and policies, form the event target and strategy of the sustainable healthy development.Make Xi’an marathon became an extensive influence in the international and domestic brand of sporting events at the same time, use its influence and function to promote the rapid (?) the Xi’an economy, culture, urban construction, etc, into a new stage of higher and further.Finally through the analysis, this paper mainly studies the results for the following:1 xi’an marathon because of the route set limit, and the influence of artificial factors ignored, limits the number of xi’an marathons and the increase of watch, hindered the participation of xi’an marathons high level athletes, inhibit the development of xi’an marathons.2Xi’an marathon held the government and enterprise cooperation is not close, two extremes.One kind is excessive government intervention, auxiliary enterprises do with very little work;One is the enterprise to hold, low degree of government involvementBoth management mechanism restricts competition innovation and adaptability to change.3 marathon on broadcast media attention degree is not enough, and some degree of xi "an ordinary residents know the marathon is relatively low, related media to broadcast form a single, the lack of interaction and innovation, reduce competition and in-depth communication and interaction between people, limiting the scope of media publicity of the event and influence.4 The combination of the development of xi’an marathon failed to fully xi’an advantage resources, and xi’an venture failed to meet with the source state of complementary advantages, thus hinders the tournament play the role of driving the development of xi "an all aspects.5 Xi’an marathon website set up function and the monotonous, incomplete data.More to contact the Internet in nowadays people’s life, make the failed to make the web site of the event’s role.6 Xi’an marathon one’s current level of internationalization is not good enough.By the circuit design, the bearing number, the service of the event level, degree of ornamental, and other factors, hindered the further development of competition, thereby reducing competition to attract domestic and foreign famous media and famous athletes.7 Xi’an marathon the incentives of a single, low level of rewards, reduces the competition to attract all kinds of athletes, not well motivate around athletes took an active part in to the tournament.