Research On The Current Situation And Development Countermeasures Of Shanghai Youth Basketball Training Market

With the transformation of society,increasing income,disposable income increased,people's sports values and consumer attitudes gradually increased,they need more channels,more ways to meet the cultural needs of the growing sports fitness and entertainment,which is the first choice.In view of this,to teach the skill of sports training industry at the beginning of the rise of sports training institutions in various forms have emerged,some social units or individuals began to get involved in the sports market,the training program focused on football,basketball,table tennis,tennis,badminton,chess,swimming and so on,the sports training industry is becoming a new growth point of national economy.Basketball is a very charismatic movement in Shanghai,Shanghai culture intersection integration features of the metropolis of Shanghai,youth basketball students have broad-based,loved by the youth.But restricted by many factors,can not meet the students' basketball hobby.In view of this kind of contradiction,more and more young people and even the use of spare time special time to participate in basketball training,mainly for youngsters basketball training institutions object rapidly.This paper adopts literature data method,questionnaire survey method,mathematical statistics method,through the combination of field investigation and network survey,the basic situation of Shanghai youth basketball training institutions to conduct the investigation and study,analysis of the mechanism of these training institutions,types,distribution and operating conditions,and the students and their parents to participate in training the survey visit,pay attention to the views and opinions of experts and front-line workers.On the basis of abundant literature,to understand and find out the existing status quo,adolescent basketball training institutions on the whole: staffing is not ideal,the overall size is small;fees confusion,management ability,training objectives are not clear and other practical problems.And draw the following conclusions:1.Shanghai youth basketball training market is established in the context of economic,cultural and policy in Shanghai.Although it is now taking shape,but it is not the industry,the future prospects of the Shanghai youth basketball training market,there is a huge market potential.2.Shanghai youth basketball training institutions can meet the needs of students and parents in the training time,training costs and training facilities,but the training objectives and the teaching level of coaches need to be improved.3.The Shanghai youth basketball training market participants and parents' training motivation is consistent,not only in order to improve basketball skills,but through the basketball training exercise,to ensure the health,cultivate students' team cooperation ability,develop good exercise habits.4.The Shanghai youth basketball training market in the students in primary and middle school students.The few female students.The teaching content of the trainees can expect basketball training closely the trend of the times,close combat techniques.5.Shanghai youth basketball training market coaches professional degree is high,young and full of passion,but the lack of experienced coach.And the proportion of full-time coaches too low,to the long-term stability of the training risks.6.the factors that affect the development of Shanghai's youth basketball training market are institutional factors,coaches factors,student factors and family factors.7.Shanghai youth basketball training institutions management supervision department is not clear,the examination and approval department is not uniform,training objectives are not clear,the charges confusion,lack of specific laws and regulations of the norms and constraints.8.Shanghai youth basketball training market in the context of the Internet has a new mode of operation of the organization,mainly in micro marketing sales model,to provide a broader platform for training institutions.Propose the following suggestions:1.the relevant government departments to formulate regulations of youth basketball training market system as soon as possible,and to develop a unified evaluation system of the existing market training institutions for normative guidance,strictly,make youth basketball training on track.2.to establish the evaluation system of coaches and students,understanding students and parents of the training motivation and needs,the teaching content and form of diversification,let parents understand that students of the teaching schedule,and evaluate the teaching ability of coaches,coaches ability feedback better,promote the improvement of teaching level of coaches.3.of the coaches hiring strict screening to increase full-time coach proportion,and often for the training of coaches,develop performance evaluation salary standard,the coaches and coaches grade class fees linked to enhance the enthusiasm of coaches.4.accurate positioning of the training market,improve the efficiency of talent,broaden the training channels,and actively cooperate with the school and the community,to provide a broader platform for the cultivation of basketball players in Shanghai.5.expand the promotion of youth basketball training,the use of micro marketing strategy,the establishment of brand strategy,the formation of brand culture,enhance brand influence,open up the potential market of Shanghai youth basketball training.6.training institutions management personnel,coaches,trainees and trainees parents to establish effective communication channels,through mutual communication,promote the healthy and orderly development of the basketball training market in Shanghai city.