An Analysis Of The Current Situation Of Shanghai 's Management Basketball Club And The Countermeasures

Citizens to participate in sports activities of mass base in Shanghai, people’s fitness consciousness is more and more intense, people’s demand for sports is becoming more and more high. Profit-making basketball club just arises at the historic moment under this kind of atmosphere, it in a professional and scientific point of view of mass fitness guidance. The emergence of profit-making basketball club, is to promote career development, and promote the healthy life, as well as to the younster health improve and has an important significance. In recent years, only registered in sports club exponentially.This article through the literature material law, questionnaire survey, on-the-spot investigation method, data statistics method, interview method investigating part of the profit-making basketball club in Shanghai. Through site visit, the survey found profit-making basketball club in Shanghai to carry out good, part of the profit-making basketball club has become a scale, at the same time, Shanghai has many small basketball club. This study profit-making basketball club in Shanghai through the four main aspects in the process of operation, management, coaches, parents and members) design questionnaire research, the related experts, and club operators for the interview.This study combines field visits, questionnaires and interviews in Shanghai business carries on the summary and summarized the current situation of the basketball club. Based on the investigation of the Shanghai business put forward countermeasures and Suggestions of the development of basketball club. Research pointed out that coaches, member management system, management system and strengthen the club operations, focusing on with the students for this, do a good job in teaching and related services, to promote long-term development of the club. Based on this article to provide theoretical support and practical significance for the club.The results of the study:(1) Profit-making basketball club in Shanghai and a growing number of relatively small club number.(2) Shanghai business of basketball club management degree is higher, more positive work attitude.(3) Specialization, young and full of passion, but it is lack of veteran coach.(4) In operation in the basketball club to participate in the basketball training of students, and parents of students from the basic to be satisfied about basketball club.(5) Profit-making in the basketball club of Shanghai managers, coaches and lack of effective communication between members, and a lack of unified management.(6) Shanghai part of profit-making basketball club lack educational qualifications, training resources relative insufficiency, part of the club education level is not high, lack of professional management and high level coaches.(7) In standard operating basketball club of Shanghai relative insufficient to improve and perfect the laws and regulations, operational basketball club in developing the lack of specific laws and regulations of norms and constraints.Advice:(1) The business inside the basketball club of Shanghai to establish effective management rules and regulations, system of rewards and punishments.(2) The operating in Shanghai basketball club can undertake financing through a variety of ways, through the club’s capital expanding continuously improve the level of school-running, absorb high-level management personnel, to attract a high level of coaches, from multiple levels of the club, club training qualifications.(3)The business of basketball club in Shanghai to build a brand strategy, form the brand culture, relying on the brand to develop market.(4) The operating in Shanghai basketball club to club executives unified training and guidance and coaches, work regular communication meeting, a summary of the gain and loss of the club’s experience unceasingly, to accumulate experience for the long-term development of the club.(5)The business in Shanghai basketball club managers, coaches, and to establish effective communication channels between members, promote the communication between the members within the club, the club and, raising the level of service in the club in the communication.(6)The business between the basketball club of Shanghai should learn from each other, helping each other, common for the challenges and opportunities, to build industry specifications.