Present Situation Of Basketball Training Institution In Beijing Survey Research And Marketing Strategy

In recent years,with the improvement in people’s personal income,view of sports value and consumption is also increasing.This requires multi-channel,multi-way to meet the growing cultural needs,which sports entertainment and fitness has become the first choice.Given this,sports training industry aiming to teach skills began to rise all over the country,with various forms of sports training institutions emerged.Some corporations or individuals begin to get involved in the sports market,which the training programs are mainly focused on basketball,football,table tennis,swimming and so on.And the sports training industry is becoming a new growth point of Chinese sports industry.Basketball as one of the three balls,its training plays an important role in sports training.Basketball has a history of more than 100 years,with the continuous development and popularity of basketball in China,its influence is gradually infiltrated into every aspect of our lives,making equipment,events,training and promotion have got unprecedented development.But there are some problems can not be ignored.Viewing from the market in Beijing,it is not mature enough,and training companies as the backbone of training has not been fully developed.Due to the lack of scientific guidance and marketing techniques support,basketball training companies in Beijing marketing are still in an extensive and taking immediate interests while ignoring long-term consideration of relationship marketing stage.There is still a big gap between the level of sports marketing and international famous sports companies.To solve the above problems,the paper attempts to analyze the characteristics of the basketball training market in Beijing and the sports marketing industry,find a suitable marketing combination by combinding related theory of marketing,to achieve the sustainable,fast and stable development of baskball training corporations in Beijing.In this study,to make a suitable business marketing mix program for Beijing basketball training develop so as to improve the scientific development of it,I focus on the companies and their own professional expertise in Beijing.This paper provides theoretical and practical reference for our country basketball training market development.