| Fan Culture is a important part of mass culture,researching of fan culture is meaning-full to study socio cultural. In today's world,we are surrounded by lots of different stars,It almostly turned into a social phenomenon,which "reflects the social basic values, and lead people to adapt to modern life". Entering the age of WEB2.0,the developing of new media helps the fans to assemble and discuss in the net. These communities soon laid a good foundation to the developing of fan culture, and also brought some new patterns and some new problems. So to speak,in the media culture of new media,studying of stars and fan culture is a new basic point,a new way to think about our media culture. From this point of view, we can form an understanding of today's media culture in general,and bring a considerable sight for studying of today's social and culture.This paper use Leslie Cheung's bar as an example to discuss: under the influence of the virtual community,how does the fans shape their idols images, and during this process,what happened to the psychological reflection of our fans. This paper use participant observation, text study and literature research method as main reseach methods. By means of looking deeply into Leslie Cheung's bar to select some postings randomly, and combian the text analysis to form the different types of the idols images. At last, this parper analysed the psychology of the fans reflected by the preliminary study. Through the study, we know that under the influence of the virtual community, the idols not only play the roles of spiritual leaders and models of daily life, but only become the fans' models to complete their self-images. According to shaping their idols images, fans accomplished their performance of self identity, and formed self-identity. I hope this study can promote the development of our virtual communities. |
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