| Education is the foundation of a country's development,education is the future of a family.The rise of online education,to bring new hope for education,but also broke the original rules.Since 2013,with the "Internet +" concept,the rapid development of the Internet industry,online education is also extremely hot.After years of rapid development,as of the end of 2014,China 's online education enterprises more than2,500,online education industry,the market size of more than 120 billion yuan,the growth of online education,with the development of Internet technology and the popularity of the industry,Rate of more than 30%.The next decade,will be the rapid development of online education industry for decades,many Internet companies to see this piece of blue ocean,has begun the layout of online education.Sun Education is a leading global education group with over 150 years of experience in providing quality educational content,educational information technology,testing and evaluation,and professional certification for educators and students of all ages.,And all education-related services.Sunshine Education has been around the world more than 60 countries,with its various disciplines in the high-profile education brand.Sunshine Education Group in 2014 sales of about 8billion US dollars,as the provision of lifelong education products and services publishing group,its higher education,primary and secondary education,English education,professional publishing,examination and evaluation,online education and other areas of the world To help more than 100 million people around the world receive education and training.In the past 5 years,Sunshine Education Group to higher than the average growth rate of the market,leading education publishing trend.In the global arena on the success of the Sunshine Group,how to seize the great opportunity of China's education market in China's online education market share? In this context,this paper explores the development of Sunny Online Education in China.Under the guidance of the theory of enterprise strategy,this paper puts forward the localization strategy of Sunshine Company by analyzing the macro environment,industry analysis and the advantages and disadvantages of the enterprise,that is,it will make its own core educational resources and products in the world.Copyright cooperation,through the signing of a series of laws in line with relevant laws and regulations of the agreement,has given a certain strength of the legal personality of the solution partners,through cooperation solutions for China 's enterprises andindividual consumers marketing and services.In practice,this paper summarizes the problems of organizational efficiency,human resource structure,management level,and specific pre-sales and after-sales support,product development and brand building,and believes that if the enterprise localization strategy is to be realized,With the following aspects,the system planning to protect the overall implementation.The first is the localization of management,including corporate governance,organizational structure,departmental efficiency,and personnel system for the domestic market and business needs for adaptive transformation;followed by product localization,including accurate capture customer needs to assist product development,And to improve the characteristics of products for pre-sales and after-sales support to assist the smooth development of partners;again is the use of information localization,that is,through the collection of business operations in all aspects of data to further analyze the characteristics and trends of local management,and then for enterprise development services;Finally,corporate culture and branding issues,including how to penetrate international corporate culture and adapt to the domestic environment,and how the international brand in the country to successfully promote,and then help partners to capture the market and achieve industry-leading development.In this paper,through the partnership strategy,to enhance the Sunshine Company and the solution partners of synchronous development and strategic cooperation ability,win-win symbiosis,benign and harmonious development. |
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