L Online Education Company Market Competition Strategy Research

Affected by the the COVID-19 epidemic,online education in China has entered an explosive growth period with the guidance of the Ministry of Education on "Suspending classes without stopping schools",and it has also ushered in increasingly fierce and more complex market competition.At this point,making targeted marketing strategy adjustments regarding the new situation is the key to the development of enterprises.The paper takes L online education company as the research object,uses the literature analysis method,investigation research method,induction and deduction method and other research methods to do deep research.And it combined with three major analysis methods in marketing,from the external macro-environment,industry status and the enterprise itself to research.This paper conducts research on three different dimensions: use the PEST model to analyze the external macro-environment of L online education company to capture the huge opportunities and challenges for the development of online education companies under the current situation;analyze the online education industry based on the SCP perspective,from the market structure,the behavior and performance further deduces the strategic choices that companies should make in different periods and situations;by using SWOT analysis methods,L online education companies are analyzed for specific competitiveness,positioning the most valuable advantages,capturing the most favorable opportunities in the current situation,and analyzing emerging risks clearly identify meaningful and recoverable disadvantages and assist L online education company in formulating accurate marketing strategies.In addition,the fourth part of the paper is to analyze the specific advantages and disadvantages of the low-cost strategy,differentiated strategy and implementation of the current choice of L Online Education Company,and find out the highlights,deficiencies and inadequacies of the current strategy.At the end of this paper,based on the above analysis and research,the paper proposes improvements to the marketing strategy of L Online Education Company from three different dimensions including external macro environment,industry status and the enterprise itself.It aims to explore how to formulate a marketing strategy that suits the characteristics of the enterprise based on the specific macro and micro environments and conditions,based on the accurate positioning of the industry and enterprises,and to solve the real pain points of the market and users.