Beijing Sports Fitness And Leisure Industry Policy Analysis

The current Chinese economy enters the new normal,build a well-off society in an all-round way has entered a crucial stage of runoff,the constantly improving standard of people's life makes people pay more and more attention to the pursuit of a healthy lifestyle.National fitness has become a national strategy,and the national fitness is an important means to achieve national health.Under this perspective,sports and fitness leisure industry development is bound to promote the health of the whole nation and promote economic growth,which will become a new growth point of economic development.This research mainly based on domestic and foreign city fitness and leisure industry development reality,through to the Beijing sports fitness and leisure industry in recent years the practice of cultivating and developing thinking and comb,literature data method,Delphi method,mathematical statistics,and logic analysis of Beijing's sports fitness and leisure industry development present situation and the existing main problems are discussed,found that the Beijing municipal sports fitness leisure service system needs to be perfect;The boundary between government action and market action is blurred;The development potential of fitness leisure industry is not enough;The contradiction between supply and demand of sports and fitness leisure facilities is highlighted.At the same time,it is found that there are many opportunities for the Beijing fitness and leisure industry.Found in service system,field,industry integration and industrial transformation,consumption environment,policy and so on were analyzed,and proposed to speed up the building diversified fitness leisure service system;Strengthening the construction of fitness leisure facilities;Vigorously promote the fitness and leisure industry integration development level;Actively promote the transformation and upgrading of fitness and leisure industry;Continuously optimize the fitness and leisure consumption environment;Improved fitness and leisure industry policy be born six Suggestions to promote the development of Beijing's fitness and leisure industry,further development of the system and the study field of fitness leisure theory,the extension related disciplines in the dimensions of the application of sports fitness and leisure industry,the hope for China's regional sports fitness and leisure industry development plan or policy provide theoretical guidance and reference for;It will help to clarify the orientation of urban sports fitness and leisure industry and make the main body of the fitness leisure industry to understand and grasp the specific policies and measures of the government department.It is helpful to optimize the cultivation strategy of urban sports and fitness leisure industry,and provide a typical case study of urban fitness leisure industry in China.