Construction And Operation Of A Shared Service Platform For Small And Medium-sized Educational Institutions

Online education is also called distance education or learning online,it is a way learn on internet.It is a new teaching methods relative to traditional education.With the continuous development of internet technology and the popularity of computes,online education became popular worldwide because of the broad users and not controlled by times and places.In recent years,online education developed very fast,many enterprise enter into this industry.Competition in this industry is heating up.In this case,it is not wise to enter into this industry by traditional way,many company should consider this,and need to consider to have their place at online education by new business model.This essay conclude reviewing paper,analyzing industry situation and company's own development consideration.Then come up with the conclusion that BM Company need to relocation.First,this essay review many literatures,giving this article a solid theoretical basis.Second,on the basis of development of online education at home and abroad,this article give a detail analysis of BM Company,and know clearly the strengths,weaknesses,opportunities and threats of BM Company.At this basis,we relocate the market,target consumer and strategy,then reach a new business model which is suitable for BM Company.The business model is a platform to provide service for SME,and we give a detail illustration at team,how to set up a platform,advertise and institutions recruit.By teasing the development of the online education industry,investigate and interview SEMs,we get the conclusion that BM Company should use a new business model.With this new business model,BM Company will have a better development.Other company who want to enter into this industry maybe inspired.In a competitive environment,enterprise will win a larger development space by suitable model.