Research On The Development Strategy Of SK Online Education Company

With the rapid development of the Internet industry and information and communication tools,the online education industry has developed rapidly.Online education as an important way of extracurricular learning,provides people with a more convenient way to acquire knowledge,a more personalized way of continuing education and a more comprehensive way of self-improvement.The rapid rise in the knowledge economy,accelerate the development of the industrialization of education in the information age,the state vigorously advocated the establishment of a learning society,to improve citizen accomplishment has gradually become rigid demand under the background of the whole society,the education and training industry after experiencing an unprecedented development,will usher in an unprecedented period of important strategic opportunities.As a training institution established in domestic online education,SK Company with strong support from ZX group,created a number of industry leading,but face a rapidly changing and increasingly fierce competition in the market and business model change rapidly,the development of SK Company is a new opportunity,there are more new risks and competitive pressures.In the online education are feudal lords vying for the throne competition,SK Company urgently through strategic challenge to adapt to the market,through the integration of resources in the industry first pull.Based on the enterprise strategy under the guidance of the theory,using the analysis tools of strategic management,a comprehensive analysis of SK Company of the external environment and internal environment,summarizes its development facing the external opportunities and threats,and summarized its internal strengths and weaknesses,combined with the development status of the industry in recent years,the future development strategy and the implementation of security and put forward reasonable suggestions,make it an unprecedented fierce competition in the market,the external environment is constantly changing,all kinds of crisis emerging circumstances,while avoiding disadvantages,looking for new market opportunities,adjust the development strategy,and constantly consolidate its leading position in the industry,maintaining its core competitiveness.In this paper,the development strategy of SK Company as the research object,firstly,industry data analysis and research,the use of Management Science in the classical PEST analysis,five forces model analysis,external factor evaluation matrix analysis method to analyze the online education industry in China,including macro environment analysis,industry analysis,economic analysis,industry the competition structure of main competitor analysis.On the basis of a series of analyses,it is suggested that the opportunity for the development of new SK Company is greater than the threat.Secondly,collect and collate relevant information in English for SK based on its unique resources,background and ability are analyzed in detail,and the use of internal factors evaluation matrix analysis of its main strengths and weaknesses,the overall internal advantage SK Company is higher than the average level of view.Again,analysis of the SK Company the external opportunities and threats,internal strengths and weaknesses,using SWOT analysis tools,combined with the existing platform,SK Company group developed overseas network and strong technical background,the future should choose S2b mode to build online English education platform,through the "integration mode drops" online English scattered small online education companies,time system potential teachers and hopes to learn some fragments of time various types of students,fully online through SK platform to meet a variety of"teacher" of "students" and supporting a variety of online and offline services,to create a learning ecosystem.Finally,this paper puts forward six safeguards for the successful implementation of SK Company strategy,and puts forward the strategic development plan for SK Company from the aspects of brand,system,manpower,innovation,finance and culture,and puts forward the prospect for the future development of the company.