The Feasibility And Marketing Strategy Analysis Of Shanghai ALQ Cooperation Online Education Business Model Adjustment

In recent years,with the rapid economic development and the popularization of Internet technology,the education model has been constantly changing.With the sudden outbreak of the pandamic in 2020,in response to the nation-wide policy of“suspending classes and non-stop learning”,major educational institutions have accelerated their transformation and launched various types of online courses to increase market share and the sinking of the online education market.As a result,"Online education" began to change the K12 education market.On one hand,the transaction cost of the education market has been continuously reduced,he sharing of educational resources has been realized to a great extent;On the other hand,as the number of users receiving education continues to increase,it can promote economic development and optimize the educational environment.Online education for young children in China began to develop at the end of the20 th century.In the early stage,it was restricted by the external environment,such as the popularization of electronic equipment and the cultivation of user habits.In 2000,with the establishment of remote teaching pilots in colleges and universities and the online operation of New Oriental Online School,online education entered the multimedia stage.In recent years,Internet giants(BAT)have entered the education market one after another,making online education the darling of investors,and domestic online education has ushered in a new era.Shanghai ALQ Company is an Internet education company.Through business cooperation with other education companies,including working on textbooks,education platforms,online foreign teaching resources,online courses,etc.It is committed to building a comprehensive service brand for K12 education in China.However,as the market environment changes and user demand continue to increase,the company’s original cooperation model(B2B)has certain risks,especially under the influence of the epidemic,the small and medium-sized customers who cooperated have their business stagnated or closed due to their own reasons,it rings great challenges to ALQ’ s business development and funding sources.Not only that,the company’s original business model is also undergoing repeated market choices.In this case,Shanghai ALQ company shifted its business model to an online and offline education model,namely the OMO education model.Through the Internet,artificial intelligence and cloud computing,the data of various business scenarios are opened up,and the learning scenarios are deeply integrated,so that the process is more standard,the service is more diverse,and the teaching effect and user satisfaction are ultimately improved.This article uses the STP analysis,the specific realization form of OMO model is obtained and 4P marketing strategy analysis is carried out.ALQ chooses the dualteacher classroom as the realization form of its development OMO model,adopts the method of online foreign teachers plus offline Chinese teachers to teach,and at the same time realizes situational teaching with the help of green screen technology.This OMO teaching mode restores offline teaching scenes in a form close to face-to-face teaching,so that students can improve their learning effect and efficiency.In the future,the OMO model will continue to open up new areas under the empowerment of technology.For example,the use of AI technology to integrate recorded and broadcast courses into the OMO model,through the real recording of classroom teaching scenes,and uploading to an open learning platform,As a student,not only is not limited by time and region,but also can learn multiple times at any time and anywhere to continuously deepen understanding and improve the ability to grasp knowledge.Not only that,AI technology’s multi-dimensional collection and precise analysis of learning data can help schools and institutions better grasp the learning situation of students and provide real-time feedback.Under the background of "Internet +",multiple educational models are developed in parallel,and through the empowerment of technology,more highquality courses can be spread to more users,and the fair sharing of high-quality educational resources is truly realized.