| The popularization and development of e-sports have made people's demand for related information increasing.Therefore,under the call of market demand and the support of network technology,the e-sports live broadcasting platform came into being.As a new type of online cultural product,e-sports live broadcast platform provides a more convenient and efficient channel for the public to obtain e-sports information and communicate through its unique communication mechanism.However,due to the short development time,the live broadcast platform is still in the process of propagation.There are some problems.The paper analyzes the influence of various elements of e-sports broadcast platform on the effect of communication,establishes the information dissemination model of e-sports live broadcasting platform,and explores its unique transmission mechanism.At the same time,it analyzes the problems in the process of information dissemination of e-sports live broadcasting platform,puts forward corresponding countermeasures,and prospects the possible development trends in the future,with a view to providing some reference for e-sports live broadcasting platform continuous improvement.The birth of the e-sports live broadcasting platform has had a positive impact on the development of the e-sports industry and online culture.At the same time,it has attracted more and more people to become a loyal “fan” of e-sports broadcast with its own unique communication mechanism.As a new media platform,the e-sports live broadcasting platform has its own unique information dissemination process.The five communication elements also have new features.Through the construction and analysis of the communication mode of E-Sports Live Broadcasting platform,not only the entire information dissemination process and various influencing factors therein can be seen at a glance,but also the e-sport live broadcast platform's propagation process has the characteristics of focused communication and real-time interactive communication.Although the e-sports live broadcasting platform has developed rapidly,the efficiency of people's access to information has been greatly improved,and people'sparticipation in information activities has been optimized.However,there are still some problems in the dissemination process.In terms of communicators,the quality of the anchor is uneven,and its inappropriate information dissemination will cause certain negative impacts;in terms of dissemination of content,problems such as serious homogeneity and inaccurate content classification are also more prominent;in terms of audience,irrational barrage speeches Blind consumption will also affect the information dissemination effect of the e-sports live broadcasting platform.On the feedback side,vulgar and ineffective barrage information will have a negative impact on the information dissemination behavior,and the “naval forces” activity will also make the live broadcast environment chaotic.In response to these problems,the paper also considered the reasons,proposed a preliminary solution,and combined with the actual situation of the live platform of e-sports,analyzed and predicted the future trends of information dissemination. |
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