Research On The Communication Mode And Characteristics Of E-sports Live Broadcast Platform

With the arrival of Internet Sports,the spread of sports information has undergone earth-shaking changes.The public's understanding of sports is not limited to traditional sports.E-sports has seen rapid development in recent years and was selected as a sports performance event at the 2018 Asian games in Jakarta.Through the Asian games,e-sports gradually entered the public field of vision.People began to gradually understand and accept e-sports movement slowly,e-sports movement attention also on the increase year by year,and the emergence of electronic competitive live platform for the dissemination and development of e-sports,played a great role in promoting,also broke the inherent propagation mode,sport added a new way for sports communication.This research aims at the present situation and problems of the development of the electronic competitive direct broadcast platform,using the case analysis method,SWOT analysis method,qualitative research method,etc.Taking myself as the research tool,in order to obtain the first hand data,15 audience members were interviewed in depth to ensure the content of the interview was true and effective.After that,the transcripts of the respondents were encoded and sorted by the qualitative research software Nvivo 11 Plus,and the corresponding conclusions were drawn.The tree node general diagram of the electronic sports direct broadcast platform is constructed,and the communication mode and characteristics of this new medium are summarized.E-sports live broadcasting platform is a medium that uses core network technology to provide audiences with the opportunity to watch e-sports events.The communicators include the organizers and anchors of e-sports events,the staff of live broadcasting platforms,and the audience of e-sports live broadcasting platforms.After receiving the information transmittedby the anchor when watching the live broadcast,the audience will feed back their opinions generated in the real-time state to the anchor in the form of bullet screen.The audience will not participate in the transmission of the information,and the information will be transmitted instantly.After summarizing and analyzing the interview materials,it is concluded that the communication characteristics of e-sports live broadcast platform are that the communicator is smaller than the audience,the convenience of various terminals,the timeliness of live broadcast content and the timely feedback of bullet screen interaction.Through the interview and investigation of many domestic e-sports live broadcasting platforms,such as huya live broadcasting and zhanqi TV,it is found that douyu TV is more representative than other e-sports live broadcasting platforms.SWOT analysis is used to summarize the advantages of the communication process,including the realization of real-time interaction between anchors and audience,the possession of anchor resources and the satisfaction of audience's personalized needs.Disadvantages are the negative effects caused by the low threshold of anchors,the lack of supervision mechanism and bullet screen speech.The opportunity is the change of The Times of "Internet+sports",the habit of watching live broadcast and the sponsorship of major e-sports clubs.The challenge lies in the strong competitiveness between broadcast platforms,the lack of innovation of live broadcast content and the constant disputes over copyright.In view of the above research results,this paper puts forward the following suggestions:First,the government should strengthen the regulatory mechanism while the live broadcast platform should increase the propaganda and spread the positive energy of sports.Second,build a featured live broadcast platform to increase audience stickiness.Third,explore and cultivate excellent anchors and set the selection threshold.Fourth,improve the barrage etiquette and purify the communication status of the live broadcasting platform.