A Biref Research On The Marketing Channels Of Boxing’s Organic Agricultural Products

Food is what matters to the people, as safety mattering to food. Nowadays a qualifiedand safe food supply comes to be a concerning public issue. The food safety problem has anaged-long negative existence, companied by the public’s unbelief and worries,“what shouldand could I have for dinner?” To solve the problem, all we need to do is to build a systematicsupply of green organic food which will secure both the public’s assurance and the marketshare. This thesis is intended to be an attempt for the best marketing channels of Boxing’sorganic agricultural products by an analysis of current situation and a comparison of that indeveloped contries.Chapter one mainly focuses on the importance of the marketing channels by analyzingthe characters of this industry and its products, leading to the topic that as the core element themode of marketing channels is vital. Chapter two has a brief convey of the theories involvedin the thesis. Chapter three introduces the characteristics of the marketing channels ofagricultural products and the elements impacting on the marketing channels of agriculturalorganic products. Chapter four is a brief introduction of Boxing’s organic agriculturalproducts industry. Chapter five is a simple dig on the problems concerning Boxing’s organicagricultural produce and its marketing channels. Chapter six affords to be an objective viewon the advantages and disadvantages of the marketing channels of Boxing’s organicagricultural products by a comparison with that of western countries. Chapter seven is a braveeffort for some innovations both in marketing modes and channels. The last chapter raises aset of suggestions on optimizing agricultural products distribution market, developingagricultural corporations, building agricultural product brands, and promoting the integrationof produce and marketing of organic agricultural products.