| As the third generation mobile communication technology is mature. And the mobile terminal market is gradually developed. Mobile phone already gradually developed from the simple call tools to intelligent phone. After telecommunications restructuring in2008and the ministry of industry and information issued3G licenses for the country's three big telecom operators in the early2009,3G smartphone market expand rapid, the3G time is finally coming.3G smartphones as the perfect combination of3G phones and smartphones will become the mobile phone market in the future development direction. The operators as leader of the3G industry chain especially need intervention to3G smartphones marketing system to play the dominant role.With3G network and business operation of Huhhot Telecom Company are gradually ready. The company also begins to actively expand the3G smartphone market. This paper first analyzes the3G smartphone market present development situation and development trend in future, discusses the macro and micro marketing environment, include political economy?social?technology?telecom operators? consumers and main brands of3G smartphone. Then introduce the Huhhot telecom company, Huhhot Telecom Company of SWOT analysis and puts forward corresponding countermeasures. And then market segmentation, choose target market and market positioning based on this. Analyses3G smartphones current marketing strategy for telecommunications companies of Huhhot. On the basis of the above, using marketing4Ps portfolio theory, then give countermeasures and suggestions from product, price, place and promotion for3G smartphones market of Huhhot Telecom Company.The purpose and significance of this study are:from the practice, analyses marketing problems of3G smartphone market of Huhhot telecom operators in detail. To put forward the key way of mobile phone marketing of Huhhot telecom operators in3G era. Hope to provide the reference for solving major problem of sales in3G commercialization process. |
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