The Overall Image Design And Promotion Content Planning Of Hunan Tourism

After nearly three decades of development, Hunan tourism industry has made great achievements, to neighboring provinces and developed areas of the domestic economy's main source of fast-growing domestic tourism market, Changsha, Zhangjiajie as the core channel formed into the province, but because of resources not fully integrated into product advantages, tourism consumption is still need to continue to enhance the overall image of tourism promotion is not enough. If we do not take effective measures to change this situation, Hunan, domestic tourism will be lost in the new round of development a competitive advantage. Based on this, Hunan tourism promotion through research, proposal of building a new viable Hunan Tourism publicity to promote the overall program.The article first of the "Youth Newsletter" and the matching of Hunan tourism promotion analysis, through the Wuhan-Guangzhou high-speed rail passengers targeted research found that the "Youth Newsletter" as the main front of Hunan tourism promotion efforts in the country to the greatest an advocacy role to play. Secondly, the article was the image of tourism promotion, Hunan analysis and design, made to show the main image advertising "lazy world, pioneers" of Hunan culture, spirituality and landscape show a combination of folk customs as well as excellent leisure landscapes resort facilities-based, visitors pass to the final image is:a long history, splendid culture, beautiful, perfect facilities, social harmony and harmonious picture. Again, the article for the combined characteristics of Hunan tourism "Youth Newsletter" propaganda content of the specific design, build six blocks of Hunan tourism promotion, including the "great beauty, Hunan, Guanghui","Ten golden route","red fertile soil","Xiaoxiang Charm","Oriental Rhine" and "Festival will be" multi-angle system from Hunan tourism promotion. Finally, the proposed organization of the entire campaign programs and security measures.Through research, the paper proposes to borrow the newspaper's overall tourism promotion ideas and solutions for Hunan tourism promotion provides a new way of thinking.