China B Business Model Innovation Research

In today's society, bidding industry is developing so fast, about eighty percent of the projects need to be completed by bidding. With the rapid development of information technology and the internet gained popularity, bidding on the internet and on the electronic came into being, That Chinese bidding has made a long-term development after a gradual and progressive improvement process. Under the environment of the bidding information are variety, how will the company quickly obtain some accurate and timely business bidding information, so some bidding service industries appear, The main purpose of these company is to provide bidding information to the tender companies and give timely feedback and service. The Zhongyi consulting information technology company is a newly established bidding service companies. So how the company of Zhongyi to operate to better growth and profitability, This is closely related to the company's business model. A business model may play a significant role in a period of time, but the market is changing rapidly, if a company wants to come to the fore and have a sustainable development, the business models must change with the environment and continue to evolve, then design a competitive business model that suit for their own development.Against the situation above, design a business model that meet Zhongyi company's development is the key. Therefore, this paper first introduces Zhongyi company's basic conditions and then analyzes the current environment and prospects. Combining the SWOT analysis and business model basic theory, then study and explore from three aspects: value proposition design, network value design, profit model design. At last design the most suitable business model for Zhongyi company.Finally, The article concluded as follows:(1)By survey and analysis the characteristics of the bidding service industry's target customer needs, and using the value of innovation theory, Then obtained a direction of value innovation to Zhongyi company, which made four corresponding value innovation path, they are internet terminal innovation, local innovation, personal formulate innovation, characteristic innovation;(2)Construct the value of the network structure model of bidding services industries, then systematically discussed its key value activities(information content and customer service), Also established the operating mechanism of the value network, including coordination operating mechanisms, information sharing mechanisms, and benefit sharing mechanisms.(3)Design the profit model innovation of Zhongyi company, mainly include member services profit model, member products show profit model and phone APP profit model, then analyzed and discussed the source of profit and value realization of each model.