| With the availability of network and the rapid development of net technology, Internet, as a channel of shopping, has fast developed because of its obvious advantages of convenience and economy. More and more consumers enjoy buying products online not from traditional stores. Business model innovation emerged in order to adapt to changes in the market. As a new analytical thinking and analytical framework, business model innovation has aroused great concern in academia and industry, but also become an important method for enterprises to gain competitive advantage. Therefore, we launched a network of consumer-based business model innovation influencing factors.Taking the network consumption development as the background, combined with the network characteristics of consumer behavior and business model innovation research and relevant theory, this paper proposed the research model of influencing factors of Business Pattern Innovation based on the network consumption, and summarized the influencing factors of Business Pattern Innovation from two dimensions--the internal and external factors. Internal factors include entrepreneur spirit, staff awareness, site security, website usefulness; external factors including competition, technical reform, partners and consumers on the internet. In addition, according to the model of the nine elements measure the value of the three factors of business model innovation argue for innovation and competitive advantage in innovation and relationship network innovation.Through empirical research and analysis, the internal factors of entrepreneurship, employee awareness of website security and website usefulness significant impact on business model innovation;the external factors of competitors, partners and network consumer business modelinnovation has a positive influence; enterprises of different scale of business model innovation also. Finally, Finally, according to the study results, Proposing management Revelation... |
