A Case Study Of Zhongbai Group On Cash Flow Management

As a commodity circulation enterprise, supermarket cash flow is fast, the link of purchase to sales can be regarded as the cash cycle. As we know, enterprise's cash is just like a double-edged sword, if we make good use of it, the enterprise will have more development opportunities and vitality, otherwise, it will become the terminator of a business, thus, "cash is king" becomes many enterprises financial concept. So we will take this opportunity and focus on cash flow, analysis the main aspects and the main process of the supermarket's production and business operation activities in-depth, reflect the fund information of business activities timely, accurately and fully, it will effectively improve the use efficiency of funds, reduce the loopholes in management, make money appear in each link neither as a surplus or shortage, reach the state of the rational utilization, and achieve the best state of the enterprise's liquidity, solvency and development.Firstly, this thesis gives us a general introduction on some related concepts about cash flow management, secondly analysis the characteristics and operating characteristics of the industry from the characteristics of Zhongbai Group, and combining with the actual situation of Zhongbai Group describe its operating conditions, we will analyse the cash flow index characteristics from the sales ratio, and points out cash flow management problems that Zhongbai Group possibly have, such as weak ability of earnings and debt paying and so on. Faced with these problems, we will propose from two aspects of development strategy and management mode of cash flow according to the specific characteristics of Zhongbai Group. As for the development strategy, after a long period of development in the chain retail industry, Zhongbai Group have had a stable market,however, the macro economy, weak consumption market, the slow operating income growth and negative profit caused Zhongbai Group shut down a few stores to ease operating conditions, therefore it is suitable for the use of defensive cash strategy. As for the management mode, as for the characteristic of wide range of business geographical dispersion, strong commodity cash ability, difficult management coordination and so on,we propose the strategy of beforehand prediction, process control, afterwards feedback.