Research On The Hebei Market Channel Strategy Of Thinkpad Notebook

The information technology develops rapidly,Market and economic are also more complicated, With science and technology matures, Notebook computer has become a kind of homogenization of products. Has been fully penetrated into our daily life, study and work, market needs of notebook increase,people increasingly dependent on the notebook computer.lead to the growing competition between the brand notebook computer. In such a cruel market competition environment and change constantly, AISINO took Thinkpad notebook Hebei area distributor, In such a competitive environment,Faced with many opportunities and challenges.Referring to much research and related theories and research results, through the study of Thinkpad notebook computermanufacture manufacturer, Detailed analysis and Research on how to make thedistribution channel management.To the begin with, The unique history of Thinkpad notebook computer to do a simpleintroduction, and Describes the distribution channel management situation, and interpret Definition, type and structure of sales channel, It also puts forward the problems of current Thinkpad notebook computer distributionchannel. Then the market situation on the Thinkpad notebook computer in Hebei areaare described,and puts forward the research problem.The core part of the article is the distribution channel Thinkpad notebookcomputer program design an effective, the problem of distribution channel development, respectively, conflict resolution and channel member motivation were analyzed,and proposes the strategies and practical operational method. At the end of the paper, proposed the new idea of management of distribution channel. Hope that through this study to Thinkpad notebook computer distribution channels, on the construction of distribution channels, integration and managementwill help, and other brands of notebook computer distributor has the certain instruction function.