Research On The Factors Of Business Model Innovation Of Small And Micro Enterprise Under The Background Of "Internet +"

In July 2015,The State Council issued Guidance on actively promote the "Internet plus"action,which put forward 11 specific plans of action,include "Internet +" innovation,"Internet +" collaborative manufacturing,"Internet +" logistics,"Internet+" e-commerce and so on."Internet +" changes the way of people's life and work,bring about unlimited opportunities to the development of enterprises.With the rapid development of China's market economy,small and micro enterprises continue to emerge,the number of enterprises accounted for the vast majority in China's market.Compared with large and medium-sized enterprise,the small and micro enterprises are more lack of money and talent,which bring them more difficult to keep pace with the times,the national policy and the trend in the era of"Internet+".Existing research shows that the business model innovation of enterprise has a significant role in promoting competitive advantage,the premise of the growth and competitive advantage of apple,Haier Group,millet,Alibaba and other enterprises is business model innovation.The small and micro enterprises,both in traditional manufacturing industry and new software and information service industry,who want to emerge in the industry,to obtain the competitive advantage of cost and differentiation,are inseparable from the adjustment and innovation of business model.In this paper,we study the the main factors that effect small and micro business model innovation in the Internet + age,to help small and micro enterprises know how to use existing resources to innovation,and offer advice to the government and the society that how to help small and micro enterprises to achieve innovation.In this paper,we mainly use the literature analysis method,questionnaire survey method and empirical research method.First of all,we mainly analyze the theories of the "Internet +",small and micro enterprises and business model innovation,summarize the main influence factors to the business model innovation of small and micro enterprises.Secondly,using the method of questionnaire survey,design questionnaire to do pre-research and formal research on Small and micro businesses.Finally,an empirical study using SPSS and Amos software,analyzed the reliability and validity analysis and structural equation model of data.The main conclusions of this paper:(1)The organizational learning capability,entrepreneurship,policy and financing environment,technology progress and competitions has significant positive effect on business model innovation of small and micro enterprise,which shows that the business model innovation of small and micro enterprises is influenced by organizational learning capability,entrepreneurship,financing policy environment,technology progress and competition effects.(2)The business model innovation has significant positive impact on enterprise competitive advantage,which shows that the business model innovation will enhance the enterprise's overall competitive advantage by promote the competitive advantage of cost and differentiation.The main innovation of this paper:(1)The theme of the perspective is new.Based on the background of "Internet +",we study the factors that influence the business model innovation of Small and micro businesses,and considerate the impact of Internet technology on Small and micro businesses demand and management talent theory change.(2)The research content expands.As an important part of the national economy,Small and micro enterprises is the subject of innovation,they are more difficult in innovation than large and medium enterprises,because of its limitations such as its size,capital,technology and management.In this paper,we make up for the academic research through the research of small and micro enterprises business model innovation.(3)The research targeted.Through on-the-spot investigation,We construct a model to explore the analysis of the main factors that impact the small and micro business model innovation,according to the characteristics of small and micro enterprises,we will reflect the situation of business model innovation of small and micro enterprises more accurately.