Research On The Establishment Of Business Channels For Small And Micro Enterprises In PA Bank ZZ Branch Under The Background Of The Internet

With the gradual improvement of China's economic level,China's social development is becoming more and more mature.In the process of economic development,small and micro enterprises have been playing an important role.In order to make these small and micro enterprises better develop and progress,the relevant departments of our country have been issuing corresponding policies In order to promote the progress of small and micro enterprises.In addition,it actively uses the banking and financial sector to promote economic progress.According to the relevant data we can see that in a large number of small and micro enterprises in the process of operation,the biggest obstacle encountered is financing difficulties.Under the background of China's financial market,the commercial banks' small and micro enterprises have to face more and more fierce competition from the same industry and cross-industry.In recent years,the rapid development of Internet finance,with its advantages of convenience,wide coverage and openness,has continuously impacted the business operation channels of traditional banks and small and micro enterprises The joint-stock bank must try to realize the channel transformation.In the Internet financial environment,how to let the small and micro enterprises of commercial banks realize the development of innovative business,meet the growing demand of various kinds of customers,and make commercial banks have greater competitive strength,this is a major concern for the banking industry at the moment.Academic research finds that marketing channel plays the role of linking customers,is a key means to enhance the competitive level of commercial banks.Channel construction is of great value,on the one hand,it can expand the banking business,on the other hand,it can improve customer loyalty and help the bank to achieve long-term development.There are six chapters in this paper.The first chapter is the introduction,which briefly introduces the research background,significance and research methods The third chapter is the status quo of the business development of PA Bank Zz Branch,especially the status quo of the business channel construction,and analyzes the significance of the channel construction to the Business Development of micro-enterprises;The Fourth Chapter puts forward the problems of ZZ branch in the construction of business channels of small and micro enterprises,such as backwardness of traditional channel construction,imperfect internal system of channel construction and less use of Internet thinking The fifth chapter is the research on the construction of business channel of PA Bank ZZ branch small and micro enterprises.According to the problems,the author puts forward some suggestions and countermeasures.This paper focuses on the construction of business channel for small and micro enterprises of PA Bank ZZ branch under the background of Internet finance.This paper makes a deep study of the series of problems in the construction of business channels for small and micro enterprises in Pa Bank ZZ branch,and puts forward some suggestions on the construction of business channels as follows: 1.Promoting the comprehensive construction of business channels;2.Perfecting the Channel Examination System;3.Innovating channels based on its comprehensive financial advantages in the context of Internet finance.Through the optimization of channel construction,the business development of small and micro enterprises in PA Bank ZZ branch will be accelerated,and the three-tier Strategy and two-wing strategy will be realized Thus Achieve Pa Bank Zz branch small and micro enterprises business rapid and sustainable development of the actual results.