The Study Of Consumption Alienation Phenomena In Contemporary China

The problem of consumption alienation is a long-standing focus for the academia.Since the reform and open policy of China,living standard has improved,there are some abnormal phenomena in people's consumption behavior.The typical performances are immoderate beer and skittles,the spread of keeping up with Joneses in consumption and luxury consumption.Consumption alienation had negative effect on the development of China.The significance of paying attention on the study of consumption alienation is that it is helpful to realize the harmonization between humankind and nature;it promotes the full round development of people;it benefits the transformation of economic society development mode.Domestic and foreign theories mainly discussed the phenomena of consumption alienation,consumption values,the consequence of consumption alienation and offered the opinion of reasonable consumption.On the former achievement,this thesis takes advantage of the basic theory of Marxism to analysis the consumption alienation phenomena of China.It also excavates and systematizes the cause of consumption alienation in contemporary China,then makes practical suggestions to solve the consumption alienation phenomena through study and realistic analysis in many ways,based on Chinese situation.The first part of this thesis defines the concept of consumption alienation,discusses the theory about western consumption alienation.It establishes the theoretical foundation for the expansion of the thesis.The second part analyses the consumption alienation phenomena in the contemporary China and its negative effects.It analyses the luxury consumption?conspicuous consumption?premature consumption?over consumption and symbolic consumption.And it analyses the negative effects of consumption alienation are that counteract the all-sided development of human?block the development of society?aggravate ecological crisis and so on.The third part dissects the reasons of the consumption alienation phenomena in contemporary China.This thesis indicates that the main reason for the consumption alienation in modern society is the need and the use value deviate from consumption,there is also conflict between produce and consumption.Consumption is not the purpose but the techniques to meet desire.The consumers display status?economic power and superiority to the society by conspicuous consumption.Consumers become the servant of goods.It sum up that the essence of consumption alienation is incorrect purpose of need and consumption,the contradiction between produce and consumption.And capital lead to the consumption alienation in capitalist society.The realistic reasons of consumption alienation in contemporary China are the consumption patterns have unreasonable factors,the media publicity aggravates negative effect and the distortion of consumer culture.Analyzing the reasons of consumption alienation is conducive to have a strong understanding of the consumption alienation phenomena and harm,promote social harmony of contemporary China and the all-round development of human beings.The forth part gives rational suggestions to eliminate consumption alienation phenomena combining with Chinese conditions.Basically,if the consumption alienation is the production of material development runs into a certain stage,when social productivity develop to a stage and society has enough product to distribute according to need,labor becomes the primary need of human's life,consumption alienation will lose the conditions on which it depends for existence.This thesis indicates that according to Chinese recent situation,confirming the value orientation to be unify of development and equity;unify of duty and enjoy;unify of moderation and transcend are the most effective ways to dispel consumption alienation.Improving quality of life by rational consumption,promoting the development of society by harmonious consumption and realizing intergenerational equity by green consumption.