The Influence Of Lanzhou International Marathon To The Tourism Industry Of Lanzhou

Research on big sports events in our country is accompanied by the process of China for Summer Olympic Olympic Games, especially since the 2008 Beijing Olympic Games,the number of research has a big development,and research direction ? research perspective ? research content and research methods is more comprehensive? in-depth,and have some certain achievements.As everyone knows, the influence of large sports events on the host city is comprehensive and complex, especially the significant political and economic purpose favored by decision makers. This article take The Lanzhou International Marathon as an example, analysis the stimulation of post economic hair on the development of the local tourism industry regional development of large scale sports events has to tourism, and used the method of AHP to establish the large sports events on urban tourism impact evaluation index system.The first chapter is the introduction, introduced the development of major sports events to city tourism of research background, research significance of, research methods. This article uses the literature method, questionnaire method and interview method to collect first-hand information by using the analytic hierarchy process for mathematical statistics.The second chapter is literature review. Firstly, the paper reviews the foreign experts and scholars on the impact of major sports events and major sports events on urban tourism, then summarized the domestic scholars and experts on the effects of large-scale sports events and major sports events on urban tourism.The study found that foreign scholars research on these two issues is more in-depth and comprehensive,and showing a trend of diversification, and achieved fruitful results. At present, the study of these two aspects of China's scholars mainly through case studies, although achieved some results, but is still in the foreign scholars research experience and research method of imitation.The third chapter analyzes the internal influence mechanism of major sports events on cities tourism, and from the development point of city industry and city space to analyzed. From the industry point of view, under the background of industry convergence development, large-scale sports and tourism in industrial property,product properties and the structure of consumers, consumers with high industrial integration degree, two mutually support each other development. In the perspective of urban space, the article firstly reviews the domestic and foreign experts and scholars for large-scale sports events on urban tourism impact model, and then, this paper puts forward the large-scale sporting events as an industry and to improve the industrial chain, and put forward the major sports events on urban tourism "city within a city" mode, large scale sports events through the invisible city of industry to the city of tangible city extension, radiation, infiltration.The fourth chapter establishes the evaluation index system of city tourism major sports events. Major sports events on urban tourism effect evaluation index was constructed by using the questionnaire survey method, Delphi method, include economic indicators?residents?community following a seven second level indicators and 34 third level indicators, and the use of analytic hierarchy process(AHP) of each index to analyze the data, get the weight of each index.The fifth chapter is the case study by the Lanzhou International Marathon, first analyze the Lanzhou International Marathon to the Yellow River customs line of Lanzhou by Baidu index. The results showed that the Lanzhou International Marathon to Lanzhou tourism is much higher than the other large festival activities. Then, use the number of tourists and tourism revenue data by 2000 years to 2014 in Lanzhou City, focusing on analysis the change of two indicators before and after the the Lanzhou International Marathon, it is concluded that Lanzhou International Marathon to the tourism industry has tremendous drive stimulation.The sixth chapter is the conclusion of the study and related countermeasures.Pointed out that in the current context of industrial integration, decision makers should proceed from the perspective of industry, "for the event and event", and should pay attention to the negative impact of major sports events on the local.The seventh chapter is the problems and research prospects.